Chief one of the specialized skills that your business should outsource, you ought to outsource SEO content writing.
Writing SEO content is a specialization that marries insight from two important areas: the way the human psyche works, and how search engines crawl. Put simply, the science of keyword analysis applied to the art of human communication.
SEO content development is more important than ever
It’s been maligned and misunderstood as wanting to “game” search engines, but can it be really an evil word, “SEO”? No.
In line with the Wikipedia SEO content definition:
Se optimization (SEO) is the procedure of affecting the visibility of a web site or a website in a research engine’s “natural” or un-paid (“organic”) search results. Generally, the sooner (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it’ll receive from the search engine’s users.
As long as there are search engines, content will have to be optimized for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and more become obsolete. And that’s a very important thing for all of us all.
Now – a lot more than before Google’s revolutionary algorithm changes of recent months – our odds of ranking high are a lot better than ever. The scammers and spammers who used awkward tactics to block up our internet search engine results pages have already been flushed away. However you still do need certainly to know how search engines “think”, if you wish to score well using them and attract more traffic to your websites.
Is “outsource” an evil word, then?
Since SEO content writing is this important and specialized skill, can it be a blunder to outsource it?
Yes – in the event that you outsource such crucial work to a part-timer working out of his parents’bedroom halfway round the world. seo But if you hire a professional to supply a well-defined product into a well honed workflow: No, it’s definitely no mistake.
Outsourcing can open a whole world of talent at your disposal, for a fraction of the expense of traditional employment. And thanks to the web, you can quickly and easily take advantage of the global outsourcing company boom.
It was previously that you may just write keyword rich content and rank well
Guess what happens those look like:
“Dog training trainers are usually looking to discover the best dog training resources they could find. Unfortunately, dog training resources aren’t always available at dog training pet stores. However, at dogtraining.com, you’ll find all your puppy training needs at our dog training website.”
Not merely is copy like this annoying as heck to learn, but it now gets penalised by Google’s algorithms.
Google is definitely looking to get its internet search engine to believe similar to a human – maybe one day it’ll, and “SEO content” will simply be called “content “.But until that day comes, when, SEO will be a vital importance of all businesses online.
- Keyword stuffing is dead.
- Indiscriminate backlinking is dead.
- Deceptive methods are dead.
- But SEO is alive and kicking harder than ever, especially with LSI.
LSI isn’t a drug, but it is a cure.
Today, search engines work with a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to find out the overall theme of a human body of copy, the way in which people normally talk.
So, as opposed to ranking articles based on keywords, Google now ranks articles for using the main element phrases that real people use once they speak about certain subject.
This means that today’s solid SEO content is creative SEO content. Unlike the bad past of keyword stuffing, LSI themed keyword content reads and sounds the way in which a human speaks – as it uses the actual phrases a real person would use.
3 explanations why you need outsourced content:
1. It keeps your content writing fresh
Writing new SEO content on a regular basis is not an easy task, but a dedicated SEO Content Writer can provide you with fresh SEO copy regularly, no problem.
2. Content writing for social media marketing went SEO as well
Social media marketing begins with solid SEO content. How so? You would like individuals to tweet, like, share and otherwise upvote your content. Which they could only do if:
- Your content is very good and
- They are able to find your great content
An excellent SEO Content Writer hits both targets.
This goes for content writing for Facebook, Google+, blogs – everything.
3. Premium content is even central to video – which will be skyrocketing in importance
Videos are based on scripts and introduced by copy on webpages, whether your own or on YouTube. This copy must certanly be SEO copy.
What do you need to successfully outsource?
1. A well-defined workflow, eg, a web site into that you simply plug and play solid content
2. A willingness to benefit from a full world of top talent – not merely what is found in your particular geographical location
3. Expert SEO Content Writers who are well versed using what works in SEO today
There exists a difference between SEO Content Writers and conventional writers: professional SEO writing is qualified and optimised to be ranked highly by today’s internet search engine algorithms, whereas general writing is not.
Additionally, for English content, you wish to be sure that you hire English-speaking writers. Native English-speaking writers can give you an advantage that non-native speakers can’t.
Sidebar: Are you a Web design or SEO agency?
Would you offer an SEO reseller programme or maybe even run a turnkey SEO outsourcing agency? Professional writers can allow you to with white label SEO content.
Let’s claim that you provide a complete marketing solution for online. This would include website content, website design, blog content, hosting, SEO, SEM, PPC, etc. You’d hire specialists to fill each one of these roles: a designer for the internet site design, a webmaster to take care of the hosting, a marketer to oversee the advertising campaigns and a writer to supply copy for the Web assets.
It pays to truly have a dedicated professional in each role; with outsourced SEO services, you are able to afford to hire a dedicated SEO Content Writer, not merely general purpose writers.