The World’s Gambling Industry — From Land Casinos to Online Casinos.


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While at the end of the 20th century there were just several dozen online casinos available to players, over the last ten years their numbers have grown exponentially and today gamblers have a selection of over a thousand online casinos.

Land-based casinos, especially in the US, have always encouraged themselves as fun-filled places in which men, and afterwards even women, can gamble and have a fantastic time and if they gamble their hotel rooms will be comped from the casino to encourage large rollers to come and bet at their establishment.

In Las Vegas, Nevada the casinos have recognized, soon after their institution that if they want to draw the men to bet that they should provide amusement to women. Free drinks were provided to the ladies waiting for their husbands or lovers who had been at the tables playing.

When slot machines have introduced the game mainly drew bored women who had nothing better to do from the casino. The casino owners have rapidly identified an extra source of revenue and started greatly promoting the game to women.

During the late 20th century Las Vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos have been constructed and offered non-gambling related amusement to attract vacationing families and started hosting large conventions that turned Las Vegas to the convention capital of the united states.

The introduction of online casinos in the late’90s has served as yet another blow to places such as Las Vegas, Atlantic City, and Monte Carlo. Suddenly people were given the option of gambling from the comfort of their own homes using a click of a button.

But in these years, not everyone had a personal computer and those who did had to browse the internet using dial-up connections which were slow and patchy.มวยไทย This was shown to be a problem and in retrospect, we can observe that these two variables caused a delay in the burst of online casinos.

Over the span of a couple of short years an increasing number of individuals have gained access to personal computers, as mass production of personal computer have caused costs to decrease, this corresponded with vast improvements in online connections and also the increase of internet browsing speed.

At this pointit became much easier for the average Joe to own a computer and surf the internet at a reasonable speed. Once this was possible online casinos couldn’t be stopped. It became simpler and quicker to download and install the casino software, and later on with the development of Flash technology many casinos can provide players to play their favorite casino games directly from their web browsers without the need to download any heavy applications on to their computers.

The accelerated growth in the gambling industry of software providers and gambling brands has produced a welcome competition between the companies and have driven online casino to have a different strategy from land-based casinos into marketing and marketing.

Online casinos weren’t able to provide their patrons free beverages and hotel rooms therefore they had to develop other means of marketing so as to draw gamblers. This signaled the arrival of online casino bonuses and product promotions.

They also have developed players’ rewards programs which awarded top players with expensive branded product.

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